Workers' comp attorney marketing
Fill your
intake
calendar.
Workers' comp clients search when they're hurt and afraid. Show up first, look credible, respond immediately — or lose the case to a firm that does.
Free download · No sales pitch · No obligation
The real problem
Workers' comp is a winner-takes-first market.
An injured worker doesn't spend three weeks researching. They search, call 2–3 attorneys, and hire the first one who responds and seems trustworthy. Your marketing has to win on search visibility, review credibility, and response speed — all three, simultaneously.
Search visibility
If you're not in the top 3 on Google for "workers comp attorney [city]," you're invisible at the moment of highest intent.
Review credibility
Workers' comp clients are often first-time legal consumers. They lean heavily on reviews about speed, clarity, and results.
Response speed
An injured worker filling out intake forms is also filling them out at 2–3 other firms. Whoever responds first gets the meeting.
How Boxi works
How Boxi fills your workers' comp intake calendar
Google Business Profile and Local Pack ranking
The map at the top of Google search results is where most workers' comp clients click first. We optimize your profile, correct categories, and build consistent citations to get you into those top 3 spots for your city.
Review collection from closed cases
Reviews for workers' comp attorneys should communicate speed, clarity, and results. "He explained exactly what I was entitled to and handled everything while I recovered" converts better than a generic 5-star. We automate review collection from closed cases — bar-compliant, easy for clients, systematic.
Instant intake follow-up
An intake form submitted at 11pm by an injured worker who just left the ER should not wait until tomorrow morning. Our AI sends a response from your firm within 60 seconds — warm, professional, and designed to secure the consultation before the prospect calls your competitor.
Local SEO for compounding leads
Organic rankings for "workers comp attorney [city]" and "injured at work attorney [city]" generate consistent free leads. Building these rankings takes 3–6 months, but once established, they compound every month.
Bar compliance
All marketing is built within your state bar's advertising rules. No outcome guarantees, no prohibited testimonials, no unsubstantiated claims. North Carolina RPC compliance is built into every campaign.
Pricing
Simple pricing. No contracts.
Month-to-month. Cancel any time. Full pricing breakdown →
Starter
$697/mo
Build your online foundation.
- Google Business Profile management
- Review generation
- Local citations
Growth
$1,997/mo
Fill your intake calendar.
- Everything in Starter
- Local SEO
- AI intake follow-up (60 sec)
- Monthly reporting
Scale
$3,997/mo
Full marketing system.
- Everything in Growth
- Google Ads (budget separate)
- Content marketing
Get started
Ready to get started?
Tell us a little about your business. We'll follow up within 4 business hours.
- No contracts — month to month
- 4-business-hour response guarantee
- Free 15-minute strategy call included
Message sent!
We'll be in touch within 4 business hours.
Client results
"Our intake calendar used to have gaps every week. After six months with Boxi, we're consistently booked out two weeks in advance."
FAQ
Common questions from workers' comp attorneys
How quickly will I see new cases from marketing?
Google Business Profile and review velocity improvements produce measurable intake increases within 30–60 days. Google Ads (if included) can generate intake calls within the first week. Local SEO rankings compound over 3–6 months and become your most cost-effective lead source long-term.
Is the AI intake follow-up bar-compliant?
Yes. The automated response messages are written to comply with North Carolina RPC advertising rules — no outcome guarantees, no prohibited claims, no fee-splitting implications. We review your state bar rules before any campaign goes live.
Can you get reviews from closed cases without violating bar rules?
Yes. We use a compliant review collection process: we ask clients to share their experience after the case closes, using neutral prompts. We never solicit reviews that describe outcomes or compensation. The request is sent from your firm and is entirely opt-in.
We have offices in multiple cities — can you run SEO for all of them?
Yes. Multi-location SEO is standard for workers' comp firms. We build separate local presence for each office city and avoid cannibalization between locations. Pricing scales by number of active locations.
Do you work with firms that handle multiple injury practice areas?
Yes. Many of our attorney clients also handle personal injury, auto accidents, and slip-and-fall. We can create separate content and SEO tracks for each practice area, or focus on the highest-ROI area first and expand from there.