Social Media · Charlotte, NC
You're Posting on Instagram. Your Competitor Is Getting Calls From It.
The contractors booking jobs from Facebook and Instagram aren't posting more — they're posting the right content with a system that turns engagement into phone calls.
15-minute call · No charge · No obligation
The real problem
Most contractors on social media are posting the wrong content on the wrong platform with no system for turning engagement into phone calls. A few job photos a month, a 'Happy Thanksgiving' graphic, and a boosted post that goes nowhere — that's not social media marketing. It's activity. The contractors booking jobs from Facebook and Instagram are doing something different: building trust through before/after proof, consistent local engagement, and seasonal offers that give homeowners a specific reason to act now.
How Boxi does it
What's included
Before/after project content
The visual proof that you do quality work. Before/after photos and short job site videos are the highest-performing content type for contractors on Facebook and Instagram. We source and format them monthly.
Review amplification posts
Turning your Google reviews into social content puts social proof in front of homeowners who haven't searched for you yet. Every new 5-star review becomes content. That's a flywheel most contractors leave sitting.
Platform strategy, not just posting
Facebook for homeowner community targeting (35–65, within 15 miles, own their home). Instagram for visual proof and Reels reach. LinkedIn for commercial work and referral relationships. We pick the right platforms for your trade.
Seasonal offer campaigns
Spring AC tune-ups, fall furnace checks, storm damage follow-ups for roofing — seasonal offers with a specific call to action outperform generic posts 5:1. We plan and execute them quarterly.
No camera required
Effective contractor social media requires your work, not your face. Before/after photos, job site shots taken by a crew member, and review screenshots work without you on camera. We build a content system around what you can actually provide.
Tracked against calls, not likes
Profile visits, website clicks, call button taps, lead form submissions — every post is tracked against business outcomes. If it's not producing results, we change the strategy, not just the caption.
Typical outcomes
What clients see after working with Boxi
+40%
more leads in first 90 days
4.8★
average Google review rating
<24hr
time-to-first-lead after launch
Results based on average of clients using Boxi 90+ days. Ranges vary by market, budget, and starting point.
Get started
Ready to talk social media?
Drop your info and we'll reach out within the hour. No charge, no obligation.
Get started
Ready to get started?
Tell us a little about your business. We'll follow up within 4 business hours.
- No contracts — month to month
- 4-business-hour response guarantee
- Free 15-minute strategy call included
Message sent!
We'll be in touch within 4 business hours.
What to expect
When will you see results?
Days 1–7
Live & tracking
Tracking is set up, your Google Business Profile is optimized, and campaigns are configured. You're live.
Days 7–21
First leads arrive
Review requests go out. Google Ads begin generating impressions and calls. First qualified leads typically arrive by day 14–21.
Day 30+
Full optimization
Campaigns are optimized on real data. Cost-per-lead drops. Lead volume increases. Monthly snapshot shows your numbers.
Pricing
Simple pricing. No contracts.
Pay month to month. Cancel any time.
Starter
per month
- 2 platforms (Facebook + Instagram)
- 3 posts per week
- Community management
- Monthly reporting
Growth
per month
- Everything in Starter
- Daily posting
- Content calendar
- Story content
- Bi-weekly reporting
Scale
per month
- Everything in Growth
- 4+ platforms
- Video content
- Paid social integration
- Weekly reporting
- Dedicated manager
Who we serve
Built for trades and professional services
Frequently asked questions
Does social media actually work for contractors, or is it just for lifestyle brands?
It works — but not the way most contractors use it. The data: 45% of contractors saw greater brand awareness from social media, 36% got more website traffic, and 18% generated direct leads. Two quality leads per month from social can pay for your entire social management investment for the year. Facebook is where homeowners 35–65 research local services. Instagram is where before/after transformations build trust before a homeowner even picks up the phone.
What kind of content actually works for home service contractors?
Three types consistently perform: (1) Before/after project photos — visual proof of quality work; (2) Short job site videos — 30–60 second Reels showing work in progress or the final result; (3) Review amplification — turning Google reviews into social content. The 80/20 rule applies: 80% educational/trust-building content, 20% direct offers. Generic "call us today" posts tank your reach.
Which social media platforms should I focus on as a contractor?
Start with Facebook and Instagram. Facebook excels for community targeting: homeowner groups, local neighborhood pages, lead forms targeted to 35–65 homeowners within 15 miles. Instagram excels for visual proof — before/after photos and short videos. LinkedIn matters if you do commercial work, professional services, or want referral relationships with real estate agents and property managers.
Do I have to be on camera for social media to work?
No. Before/after project photos, job site shots taken by a crew member, screenshots of 5-star reviews, and time-lapse videos of a project completion all work without you in the frame. If you want to build a personal brand, short personal videos accelerate trust — but it's optional. We build a content system that works with whatever you're comfortable producing.
How do I measure if social media is actually bringing in jobs?
Track four metrics: (1) Profile visits — people checking you out after seeing a post; (2) Website clicks from your profile; (3) Direct messages and call button taps; (4) Lead form submissions from paid social. We set up tracking from day one. We also ask every new lead how they found you — social media influence on jobs booked through other channels is real and often underreported.
Ready to turn your social presence into booked jobs?
15 minutes. Free. No obligation.
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