Attorney marketing · Charlotte, NC
More qualified
clients.
Less friction.
AI-powered marketing for law firms. Instant legal intake, AEO for legal queries, and Google visibility that reaches people actively searching for an attorney — right now.
Free download · No sales pitch · No obligation
- AI intake response
- 10 sec
- avg client value
- $3k–30k
- AI answers inquiries
- 24/7
- setup fee
- $0
Free: The Charlotte Attorney's Guide to Getting More Cases
8 pages on the 3 channels that work, where to put your first $500/month, and how to stop losing 60% of consultations.
- The 3 marketing channels that generate the highest-ROI cases for Charlotte attorneys
- How to allocate your first $500/month to get traction within 30 days
- Why 60% of consultations go cold — and the 10-second AI fix that stops it
- Bar association compliance checklist for digital advertising
Potential clients are contacting 3-4 firms. Are you responding first?
Take our free 90-second Speed-to-Lead Audit and find out.
The real problem
People need an attorney
right now. Not tomorrow.
People looking for an attorney are in a stressful situation. They want answers immediately. If your firm doesn't respond within minutes — or doesn't show up when they ask AI for help — they'll call someone who does. One retained client is worth $3,000–$30,000 in fees. The cost of a slow response is enormous.
78%
of legal prospects hire the first firm that responds
Speed of response is the #1 factor in legal lead conversion.
58%
of legal searches now end with an AI answer — not a click
If you're not in that answer, you don't exist.
10×
typical ROI on legal marketing within 90 days
One retained client pays for months of marketing.
How Boxi works
How Boxi grows
your practice
AI-powered legal intake, 24/7
A potential client calls or fills out a form at 11pm after an accident. Our AI handles the initial intake — capturing their situation, urgency, and contact details — so you have a qualified lead waiting when you start work in the morning.
AEO for legal queries
When someone asks ChatGPT or Perplexity "do I need a lawyer after a car accident in Charlotte?", we optimise your firm's online presence to be the recommended answer. This is AEO — and it's the most underused edge in legal marketing.
Practice-area SEO that converts
We build keyword-targeted landing pages for your specific practice areas — personal injury, family law, criminal defense — so you rank when people search for exactly what you do in your market.
Real results
Average qualified intake leads for attorneys on the Growth plan
Average return on legal marketing spend within 90 days
AI handles initial contact — no missed opportunities, ever
"We used to lose potential clients between the web form submission and our Monday morning callback. The AI intake changed that completely. Now every lead is contacted within seconds and I have a full brief ready before I even speak to them."
Angela F.
Personal injury attorney · Charlotte, NC · +12 leads/mo after 90 days
New in 2025
Legal AI search is already here.
When someone asks ChatGPT "do I need a lawyer after a car accident in Charlotte?" — the answer cites specific firms. We optimise your presence to be in that answer. This is Answer Engine Optimisation (AEO) and it's the most underused edge in legal marketing right now. Included in our Growth and Scale plans.
Pricing
Simple pricing. No contracts.
Pay month to month. Cancel any time.
Starter
$697/mo
Build your online presence.
- Google Business Profile management
- Automated review generation
- AI lead follow-up (text)
- Monthly reporting
Growth
$1,997/mo
Generate qualified client leads.
- Everything in Starter
- Google Ads management
- AI legal intake (24/7)
- Answer Engine Optimization
Scale
$3,997/mo
Full AI marketing system.
- Everything in Growth
- Practice-area landing pages
- Dedicated account manager
- Custom CRM integrations
Transparent pricing
What law firm marketing actually costs in 2026
Most agencies won't tell you the price until you're on a call. Here's what it actually costs.
| What You Get | Monthly Cost | Who It's For |
|---|---|---|
| Google Business Profile + review generation + basic SEO | $497 | Solo practitioner building visibility |
| Google Ads + SEO + AI intake follow-up | $1,500–$2,500 | Small firm, 1–3 attorneys |
| Full marketing: ads, SEO, social, AI intake, reputation management | $2,997 | Multi-attorney firm, multiple practice areas |
For comparison: Scorpion charges $3,500–$6,000+/month, 12-month contract. You don't own your website — it's built on their proprietary CMS. FindLaw: $1,000–$5,000+/month. Cookie-cutter websites. Rankings.io: $5,000+/month. Strong for PI but very narrow focus and premium pricing.
How we compare
Why law firms switch to Boxi
From Scorpion
The most common complaint about Scorpion: you don't own your website. They build it on a proprietary CMS. If you leave after 12 months, your site doesn't come with you. You start from zero. At Boxi, you own everything. Your website, your ad accounts, your content, your data.
From FindLaw
FindLaw websites are template-heavy and difficult to customize. Many firms find their FindLaw site looks identical to 50 other firms in their market. Boxi builds custom pages that reflect your firm's actual practice and personality.
From doing nothing
Many attorneys rely entirely on referrals. That works until it doesn't — when a referring attorney retires, moves, or sends cases elsewhere. A marketing system provides a consistent, predictable pipeline of new case inquiries that doesn't depend on relationships.
Why Boxi
You own everything — your site, your ad accounts, your data. No proprietary CMS lock-in. No 12-month contract. AI intake responds in seconds so you never lose a consultation request to a slow callback.
- ✓ Plans from $497/month — published upfront
- ✓ Month-to-month, cancel anytime
- ✓ Bar association ad compliance built in
- ✓ AI follow-up responds in under 60 seconds
- ✓ 10-consultation guarantee on Growth & Scale plans
Results
What to expect
We don't make promises without numbers. Here's what law firm clients typically see.
| Metric | First 30 Days | First 90 Days |
|---|---|---|
| Qualified case inquiries | 5–15 | 15–35 |
| Cost per inquiry (Google Ads) | $50–$120 | $35–$80 |
| Google reviews added | 5–10 | 15–30 |
| After-hours leads captured | 3–8 | 8–15 |
Results vary by practice area. Personal injury leads cost more but convert to higher-value cases. Estate planning leads cost less but have longer decision cycles. We optimize campaigns by practice area, not as a generic bucket.
FAQ: Law Firm Marketing
Is this compliant with bar association advertising rules?
Yes. We build all ad copy, automated messages, and content within state bar advertising guidelines. We don't make result guarantees, use misleading testimonials, or imply specialization without proper certification. Your firm reviews and approves all client-facing automated messages before they go live.
How is Boxi different from Scorpion?
Three ways: (1) You own everything — no proprietary CMS lock-in. (2) No long-term contract — month to month. (3) Lower entry price — start at $497/month instead of $3,500+.
Can you handle multiple practice areas?
Yes. We build separate ad campaigns and landing pages for each practice area. A PI campaign targets different keywords and messaging than an estate planning campaign. They're tracked separately so you see ROI by practice area.
Do you work with firms outside Charlotte?
Yes. Charlotte is our home base, but legal marketing works nationwide. Google Ads, SEO, and AI follow-up don't require geographic proximity.
What about Legal CRM integration?
We integrate with Clio, MyCase, PracticePanther, and other legal CRMs. Leads captured by our AI flow directly into your existing intake system.
Get started
Ready to get started?
Tell us a little about your business. We'll follow up within 4 business hours.
- No contracts — month to month
- 4-business-hour response guarantee
- Free 15-minute strategy call included
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We'll be in touch within 4 business hours.