Free Download · Attorney Marketing Playbook
Get More Cases.
Without
Outspending BigLaw.
The Charlotte Attorney's Guide to getting 3–12 new cases per month with a marketing budget under $2M revenue. 8 pages. No fluff.
- The 3 channels that actually work for solo and small firm attorneys
- Google Ads vs SEO vs AI: where to put your first $500/month
- Case study: one divorce attorney went from 3 to 12 new cases/month
- Practice-area tactics for PI, divorce, estate planning, workers comp
Insider note: Our founder's wife is an attorney and partner at a law firm. This playbook is informed by real conversations about what works — and what doesn't — from inside the profession.
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What's inside
8 pages. Practice-specific. No fluff.
Why most attorney marketing fails
Most firms try to compete on the same channels BigLaw dominates. There's a better way. We cover the mistake and the fix in the first two pages.
The 3 channels that actually work
For practices under $2M revenue, three channels deliver disproportionate ROI. We rank them by practice area so you know exactly where to start.
Your first $500/month
Google Ads vs SEO vs AI intake — which one to start with depends on your practice area and timeline. We give you a direct answer, not a 'it depends.'
The intake follow-up gap
Most firms lose 60% of consultations to slow follow-up. This section covers the exact sequence that captures the ones you're currently losing.
Case study: 3 to 12 cases/month
One divorce attorney in Charlotte went from 3 new cases per month to 12 in 90 days. We walk through exactly what changed and what it cost.
Practice-area specific tactics
PI, divorce, estate planning, and workers comp each have different lead acquisition patterns. We cover the nuances so you apply the right approach.
The biggest leak in legal marketing
You're spending on leads.
You're losing them in the intake.
The average law firm follows up with a consultation request in 47 hours. The average prospect has already hired another attorney within 24. Speed isn't optional — it's the entire game.
The playbook covers this in detail: the exact sequence, the timing, and the AI tool that makes it happen without adding to your staff workload.
60%
of consultation requests never convert
Most firms lose them to slow follow-up, not lack of interest.
47 hrs
average follow-up time for law firms
The prospect hired someone else 46 hours ago.
78%
of clients hire the first firm that responds
First response wins. Not the best website or the most reviews.
From the playbook
3 to 12 new cases per month.
In 90 days. From scratch.
A divorce attorney in Charlotte was getting 3 new cases per month, almost entirely from referrals. She had a website but it ranked for nothing. She was running Google Ads but getting clicks from the wrong searches. She had no follow-up system after consultations.
3
Cases/month before
mostly referrals
12
Cases/month at 90 days
+300% increase
$1,997/mo
Marketing spend
Growth plan
The full breakdown — what changed, what it cost, what the ROI was — is in the playbook. Download it free below.
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Questions
Straight answers.
- Is this really free?
- Yes. No credit card. No trial. Just the PDF. We'd rather earn your trust by giving you something useful first.
- Will you pitch me on a call?
- No hard pitch. You'll get the playbook immediately. If you want help applying it, there's a link inside. If not, no pressure.
- Does this work outside Charlotte?
- Yes. The tactics work for any law firm in any market. Charlotte examples are used, but the frameworks apply nationwide.
- I already have a marketing agency. Is this still useful?
- Yes. The playbook covers strategy — what to prioritize and why. If your current agency is doing the right things, the playbook validates that. If they're doing the wrong things, you'll know.
Ready to talk about your firm specifically?
Book a free 15-minute strategy call. We look at your current marketing and give you a straight recommendation — no pitch, no pressure.
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