Marketing agency · Durham, NC
Durham marketing
built for
contractors.
AI-powered marketing for HVAC, plumbing, roofing, and home services contractors in Durham and the Research Triangle. Real leads, transparent pricing, no contracts.
15-minute call · No charge · No obligation
- starting price
- $497/mo
- AI lead response
- 10 sec
- cancel any time
- No contract
- AI answers calls
- 24/7
Durham's home services market
Bull City is booming.
Your competition
knows it.
Durham's median home value has increased 40%+ in five years — homeowners are investing in their properties and hiring contractors. The city has transformed from tobacco town to tech hub, fueled by Duke University, biotech companies, and the Research Triangle Park corridor. With ~300,000 residents in the city and ~600,000 in the Durham-Chapel Hill metro, the demand for HVAC, plumbing, and roofing services is surging. Durham homeowners are educated, research-driven, and comparison-shop online before hiring anyone. The contractors who show up first in search — and respond fastest — are locking up the most valuable relationships in the Triangle.
78%
of home service jobs go to the first company that responds
Durham homeowners are comparison shoppers. They research online, read reviews, and call the top result. Whoever responds first wins the relationship.
391%
higher conversion rate when you respond within 1 minute vs 5 minutes
Our AI texts back in 10 seconds. While you're on a job site near Duke or in RTP, no lead sits unanswered.
40%+
median home value increase in Durham over 5 years
Homeowners in Brightleaf, Trinity Park, and new developments are investing in their properties — and searching for contractors online.
What makes Boxi different
Not another generic agency
that doesn't know Durham.
We specialize in home services — not "everything"
Most agencies serve restaurants, gyms, and contractors all at once. They don't know the difference between a service call and a new-construction install bid. Boxi focuses on home services contractors. We understand seasonal demand, flat-rate pricing, and what drives a homeowner to call.
Our AI works when you can't
You're running a service call near Duke, finishing an install in a Trinity Park Victorian, or pulling permits at Durham County. Our AI answers your phone after hours and texts back missed calls in seconds. It follows up on form fills instantly and requests reviews after every job.
We publish our prices
Most agencies make you sit through a pitch before you hear a number. Boxi's pricing starts at $497/month. It's on our website. No 12-month contracts, no setup fees, no surprise line items. You know what you're getting before you commit to anything.
Real results
From 18 in 90 days — Charlotte metro HVAC company on Growth plan
AI texts back every missed call — before your competitor picks up
Every plan is month to month. Cancel with 30 days notice, no penalty.
"We were getting buried in search results by bigger companies in the Triangle. Boxi's AI started texting our missed calls back immediately and our review count went from 22 to 81 in three months. We're now showing up in searches we never appeared in before — and the leads are actually calling us first."
Marcus T.
HVAC owner · Charlotte metro · +19 reviews/mo
Pricing
Simple pricing. No contracts.
Pay month to month. Cancel any time. No setup fees.
Starter
$497/mo
For Durham contractors just getting started.
- Google Business Profile management
- Automated review generation
- AI lead follow-up (text in 10 sec)
- Monthly performance report
Growth
$1,497/mo
Dominate Durham County search results.
- Everything in Starter
- Google Ads (Durham + Research Triangle)
- AI voice assistant (24/7 call answering)
- Answer Engine Optimization (show up in AI search)
Scale
$2,997/mo
Multi-truck operations, Triangle-wide visibility.
- Everything in Growth
- Lead-to-booked-job automation
- Dedicated account manager
- Custom CRM integrations
All plans: no contracts, no setup fees, cancel any time. Territory exclusivity — we don't take two competing contractors in the same Durham service area.
Durham trades we serve
Every trade has its own marketing approach.
Click your trade to see exactly what we do for your specific business — not a generic agency pitch.
HVAC Marketing
AI phone answering, 24/7 lead response, review generation for heating and cooling companies.
Plumbing Marketing
Emergency lead capture, Google Maps domination, after-hours AI response.
Roofing Marketing
Storm season lead surges, Facebook + Google Ads, insurance job pipeline.
Landscaping Marketing
Seasonal campaigns, recurring client acquisition, local SEO.
Don't see your trade? Talk to us — if we work with contractors in your vertical, we'll tell you.
Service area
Durham and the Research Triangle.
We serve contractors across Durham County and the greater Research Triangle. If your trucks run these roads, we can help you win more jobs here.
Also serving across North Carolina: Raleigh · Greensboro
Why Durham contractors leave their agency
The pattern is consistent.
A Durham contractor signs with an agency. Pays $2,000–$4,000/month. Six months later they have polished monthly reports, no clear view of what those reports mean, and a contract with half of it left to run.
Opaque reporting
Lots of impressions and clicks, no connection to actual jobs booked or phones ringing.
Every lead tracked to its source. You see calls, texts, and form fills — not vanity metrics.
Generic strategy
The same playbook they use for a dentist or a restaurant — not a plumber working Durham County.
We only serve home services contractors. We know the difference between a service call and a new-construction install.
Long contracts
Locked in before you know if it's working. 12-month minimum is standard.
Month to month. Cancel any time. You stay because it works, not because of paperwork.
No speed-to-lead
Leads sit in a CRM for hours. In a research-driven market like Durham, that homeowner already called someone else.
AI follows up in 10 seconds. Durham homeowners comparison-shop online — first response wins the job.
New in 2025
When someone asks ChatGPT "best plumber in Durham NC" — will your name come up?
58% of searches now end without a click. AI answer engines pull recommendations from your reviews, website, and directory listings. Durham homeowners — especially in the Duke University area and RTP corridor — are early adopters of AI search. We structure everything so your name is the answer. Included in Growth and Scale plans.
Results
What Durham contractors see
Ranges based on current client outcomes. Individual results vary by market, plan, and starting conditions.
| Metric | First 30 Days | First 90 Days |
|---|---|---|
| Qualified leads/month | 10–15 | 20–35 |
| Google reviews added | 15–30 | 50–100 |
| Missed calls recovered | 5–10 | 10–20 |
| Cost per lead (Google Ads) | $18–$30 | $15–$22 |
You can cancel if we're not moving the needle in 30 days — no penalty.
FAQ: Durham Marketing Agency
Do you have local knowledge of the Durham and Research Triangle market?
Yes. We work with contractors across the Research Triangle including Durham County. We understand the mix of historic neighborhoods like Brightleaf and Trinity Park, the rapid growth around Duke University and RTP, and what drives homeowners in Bull City to search for home services.
What's the minimum commitment?
None. Every plan is month to month. You can cancel at any time without penalty.
How long until I see results in Durham?
Google Ads typically generates leads within the first 7–10 days. Review generation shows results in 14–30 days. SEO improvements take 60–90 days to show up in rankings for Durham and Chapel Hill searches.
Do you lock in territory exclusivity?
Yes. We don't take two competing HVAC, plumbing, or roofing companies in the same Durham service area. First in, protected.
Can I target both Durham and the broader Research Triangle?
Absolutely. Many of our Durham clients serve the broader Triangle region. We can run geo-targeted campaigns across your full service area — Durham, Chapel Hill, Hillsborough, Morrisville, and into RTP.