Facebook & Meta Ads · Charlotte, NC
You Got 50 Facebook Leads Last Month. Why Did Zero of Them Book a Job?
Facebook leads for contractors have a reputation problem — not because the platform doesn't work, but because most campaigns are built wrong. We fix the whole system.
15-minute call · No charge · No obligation
The real problem
Facebook ads for contractors have a reputation problem — not because the platform doesn't work, but because most campaigns are built wrong. Boosted posts, generic 'call us today' copy, and no lead qualification produce inboxes full of tire-kickers who never pick up the phone. The contractors getting a 3–5x return on Meta ad spend are running a different system: hyper-local targeting to homeowners 35–65, seasonal offers that create urgency, and instant follow-up automation that contacts leads before they scroll to the next ad.
How Boxi does it
What's included
Targeted to homeowners in your service area
Facebook excels at hyper-local targeting — homeowners 35–65, within 15 miles of your office, who own their home. We build audiences around the people who actually hire contractors, not everyone in the zip code.
Lead forms that pre-qualify before they submit
Generic lead forms attract anyone who clicks. We add pre-qualifying questions — service type, property ownership, timeline — that filter tire-kickers before they enter your pipeline.
Follow-up automation within 60 seconds
78% of leads go with whoever contacts them first. We integrate your ad campaigns with automated follow-up so every new lead gets a text within 60 seconds of submitting — before your competitor's phone even rings.
Seasonal offer campaigns
"Book your AC tune-up before peak season — $49 special." Seasonal offers with a specific next step outperform generic brand ads by 3–5x for home service contractors. We build and rotate them quarterly.
Daily creative performance analysis
Our AI reviews which ad formats, headlines, and offers are producing qualified leads vs. phantom clicks — for your specific trade and market. We optimize continuously, not monthly.
Retargeting for warm prospects
Homeowners who visited your website but didn't call see your ads again. Retargeting converts browsers into callers at 2–3x the rate of cold audiences.
Typical outcomes
What clients see after working with Boxi
+40%
more leads in first 90 days
4.8★
average Google review rating
<24hr
time-to-first-lead after launch
Results based on average of clients using Boxi 90+ days. Ranges vary by market, budget, and starting point.
Get started
Ready to talk facebook ads?
Drop your info and we'll reach out within the hour. No charge, no obligation.
Get started
Ready to get started?
Tell us a little about your business. We'll follow up within 4 business hours.
- No contracts — month to month
- 4-business-hour response guarantee
- Free 15-minute strategy call included
Message sent!
We'll be in touch within 4 business hours.
What to expect
When will you see results?
Days 1–7
Live & tracking
Tracking is set up, your Google Business Profile is optimized, and campaigns are configured. You're live.
Days 7–21
First leads arrive
Review requests go out. Google Ads begin generating impressions and calls. First qualified leads typically arrive by day 14–21.
Day 30+
Full optimization
Campaigns are optimized on real data. Cost-per-lead drops. Lead volume increases. Monthly snapshot shows your numbers.
Pricing
Simple pricing. No contracts.
Pay month to month. Cancel any time.
Starter
per month
- 2 active ad campaigns
- Custom audience targeting
- Monthly creative updates
- Monthly reporting
Growth
per month
- Everything in Starter
- 5 active ad campaigns
- A/B creative testing
- Retargeting audiences
- Bi-weekly reporting
Scale
per month
- Everything in Growth
- Unlimited campaigns
- Lookalike audiences
- Advanced retargeting
- Weekly reporting
- Dedicated account manager
Who we serve
Built for trades and professional services
Frequently asked questions
Should I run Facebook ads or Google Ads for my contracting business?
Both — for different things. Google Ads capture emergency intent: homeowners searching "emergency plumber near me" right now. Facebook creates demand: reaching homeowners who aren't searching yet but are the right target for seasonal services. Best strategy: 60% Google for immediate demand, 30% Meta for pipeline building. If you can only afford one, start with Google for emergency trades (HVAC, plumbing) and Facebook for longer-cycle work (roofing, landscaping).
Why do my Facebook leads never answer the phone?
Speed and qualification. 78% of leads go with whoever contacts them first, and response rates drop by 10x after 5 minutes. Most contractors call leads hours later — or the next day. We fix both: automated follow-up within 60 seconds of lead submission, and lead forms with pre-qualifying questions that filter tire-kickers before they enter your pipeline.
What's a realistic cost per lead for Facebook ads in my trade?
Facebook CPL for home services averages $41/lead (WordStream 2025) — significantly cheaper than Google Ads' $91 average. By trade: HVAC $35–75/lead, Plumbing $45–85/lead, Roofing $50–120/lead, Landscaping $25–55/lead. Facebook leads convert over 7–30 days, not same-day like Google. They're cheaper upfront but require a follow-up system to close.
What kind of Facebook ads work best for contractors?
Three formats consistently perform: (1) Seasonal offer ads — "Book your AC tune-up before peak season, $49 special"; (2) Testimonial/review ads — real customers, short format; (3) Before/after video ads — 30–60 seconds showing the transformation. All three should run as Facebook Lead Ads so prospects fill out a pre-populated form without leaving the platform.
How much should I spend on Facebook ads per month?
Minimum for meaningful results: $1,000–$1,500/month in ad spend. Below $500/month, you don't generate enough data for the Meta algorithm to optimize. Starting point for a mid-size contractor: $1,500 ad spend + $1,200 management = $2,700 total. At $41/CPL, that's ~36 leads/month. At 30% close rate, that's 11 new jobs. At $500/job average, that's $5,500 in revenue from a $2,700 investment.
Ready to turn Facebook leads into booked jobs?
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