Roofing marketing · Charlotte, NC
Storm hits.
Are you
first?
AI-powered marketing for roofing contractors. Post-storm demand spikes fast. Boxi captures leads the moment they search — and follows up before they call anyone else.
90 seconds · No charge · No obligation
- AI lead response
- 10 sec
- reviews per roofer
- 150+
- storm surge coverage
- 24/7
- setup fee
- $0
The real problem
After a storm, every
roofer gets flooded.
The ones who win aren't always the best roofers — they're the ones that responded first and had the most Google reviews. Post-storm, homeowners are searching frantically and calling the first credible company they find. Boxi makes sure that's you.
78%
of storm leads go to the first company that responds
Speed wins — not price — in a post-storm market.
10 sec
is how fast our AI contacts a new storm lead
While your competitor is still listening to their voicemail.
4×
more trust when you have 100+ Google reviews
Reviews are the deciding factor before the estimate.
How Boxi works
How Boxi keeps your
roofing calendar booked
Captures storm-surge leads first
Post-storm, homeowners search frantically for roofers. Our Google Ads and landing pages are optimised to appear at peak demand moments — and our AI responds to every inquiry within 10 seconds.
Turns every completed job into a review
A roofing company with 150 five-star reviews wins the trust battle before the estimate conversation even starts. We automate review requests after every job — timed for maximum response rate.
Keeps your schedule full off-season
We build campaigns for maintenance, inspections, and insurance claims that generate steady work year-round — not just after storms. Your crew stays busy even in dry months.
Real results
Average for roofing clients on the Growth plan
Built from 41 reviews in 4 months — one Charlotte roofer
Increase in inbound calls after crossing 100 Google reviews
"We had a massive storm hit Charlotte in July. Within 48 hours, Boxi had captured and followed up on over 60 leads — most of them before our competitors even knew what was happening. That one storm alone paid for a year of Boxi."
Ray K.
Roofing owner · Charlotte, NC · +22 leads/mo
New in 2025
58% of searches now end without a click.
When someone asks ChatGPT or Google AI "best roofing company near me after a storm" — the answer comes from your reviews, website, and directory listings. We optimise all of it so your name is the one that comes up. This is Answer Engine Optimisation (AEO) and it's included in our Growth and Scale plans.
Pricing
Simple pricing. No contracts.
Pay month to month. Cancel any time.
Starter
$497/mo
Build your online foundation.
- Google Business Profile management
- Automated review generation
- AI lead follow-up (text)
- Monthly reporting
Growth
$1,497/mo
Capture storm and seasonal leads.
- Everything in Starter
- Google Ads management
- AI voice assistant (24/7)
- Answer Engine Optimization
Scale
$2,997/mo
Full AI marketing system.
- Everything in Growth
- Full funnel automation
- Dedicated account manager
- Custom CRM integrations
Transparent pricing
What roofing marketing actually costs in 2026
Most agencies won't tell you the price until you're on a call. Here's what it actually costs.
| What You Get | Monthly Cost | Who It's For |
|---|---|---|
| Google Business Profile + review generation | $497 | Small crew, building online presence |
| SEO + Google Ads + AI lead follow-up | $1,497 | Growing company, 2–5 crews |
| Full marketing: SEO, ads, social, AI voice + text, reputation management | $2,997 | Larger operation, insurance restoration + retail |
Hook Agency — the best-known roofing marketing agency — starts at $3,500/month with a 12-month contract. We start at $497 and let you scale up as you see results.
How we compare
Roofing marketing vs. Hook Agency
| Factor | Hook Agency | Boxi Marketing |
|---|---|---|
| Minimum spend | $3,500/month | $497/month |
| Contract | 12-month | Month to month |
| AI lead follow-up | No | Yes — instant text + voice |
| AI voice assistant | No | Yes — 24/7 phone answering |
| Review automation | Manual process | Fully automated |
| Location | Minneapolis, MN | Charlotte, NC |
Hook is a strong choice for roofing companies doing $2M+ in revenue that want a premium agency. Boxi is built for the companies doing $200K–$1M that need results at a sustainable price point.
Results
What to expect
We don't make promises without numbers. Here's what roofing clients typically see.
| Metric | First 30 Days | First 90 Days |
|---|---|---|
| Qualified estimate requests | 10–20 | 25–50 |
| Cost per lead (Google Ads) | $35–$60 | $25–$45 |
| Google reviews added | 10–20 | 40–70 |
| After-hours leads captured | 5–10 | 10–20 |
Roofing leads have higher cost per lead than HVAC or plumbing because the job value is higher ($8K–$25K vs. $200–$2K). The ROI math works differently — one closed roofing job from a $40 lead pays for months of marketing.
FAQ: Roofing Marketing
Is roofing marketing seasonal?
Yes, but it doesn't have to stop in winter. Insurance restoration and commercial roofing searches happen year-round. We adjust campaigns seasonally — heavy on retail in spring/summer, shift to restoration and commercial in slower months.
How does storm chasing work with digital marketing?
They complement each other. Storm-response Google Ads capture homeowners searching for help immediately after a weather event. Door knocking is still effective for neighborhoods you can physically reach. Together, they cover both digital and local ground.
What about other roofing-specific agencies?
Most roofing-specific agencies charge $1,500–$5,000/month with contracts. They're generally good at SEO but don't offer AI lead follow-up or automated review generation. Boxi adds those capabilities at a lower price point.
How many leads do I need to justify marketing spend?
At an average roofing job of $10,000 and a 25% close rate, you need 4 leads to close one job. At $40 per lead, that's $160 in marketing cost for a $10,000 job. The math works even at modest ad budgets.
What we do
Services we provide for roofing companies.
Get started
Ready to get started?
Tell us a little about your business. We'll follow up within 4 business hours.
- No contracts — month to month
- 4-business-hour response guarantee
- Free 15-minute strategy call included
Message sent!
We'll be in touch within 4 business hours.