For contractors doing $500K–$2M / year
The $500K–$2M Contractor Has Been Abandoned by Every Major Agency. We Didn't Get That Memo.
Hook Agency raised their minimum to $3,500/month in May 2026. They now require $1M+ in annual revenue. Scorpion starts at $3,500–$6,000/month with 12-month contracts.
Boxi Marketing serves contractors exactly like you. Starting at $497/month. Month-to-month. No revenue minimum. Prices are on the website.
No credit card. No 12-month contract. Cancel with 30 days notice.
What happened in May 2026
In May 2026, Hook Agency raised their pricing floor.
$1,500/month became $3,500/month overnight. They also added a requirement: $1M+ in annual business revenue. Contractors doing under seven figures were, quietly, no longer their target customer.
Scorpion was already there. $3,500 to $6,000 per month, minimum. 12-month contracts. No exceptions.
Between the two agencies that dominate contractor marketing nationally, the $500K to $2M contractor — the HVAC company at two trucks, the plumber who just hired a third crew, the roofing company that's been around eight years but hasn't cracked a million yet — has been explicitly priced out.
This isn't a gap in the market. It's the market leaving you.
The three options left — and why none of them work
You already know you need marketing. You've probably called at least one agency. Maybe you got a Scorpion quote. Maybe you looked at Hook Agency's pricing page and did the math on a $3,500-per-month retainer. The math doesn't work. Not at your revenue level.
DIY
You run the marketing yourself, between jobs, on your phone. You boost a Facebook post here, ask a satisfied customer for a Google review there. You know it's not enough. You don't have three hours a week to figure out Google Ads.
Lead aggregators
Angi. HomeAdvisor. Thumbtack. You pay $40–$80 per lead for homeowners who price-shopped six contractors before calling you. Close rate: 15–20%, if you're lucky.
An agency you're not sure about
Someone who promises 20 leads a month, runs $1,200/month worth of ads you can't track, sends you a monthly PDF with numbers you don't understand, and is unreachable when you ask what happened.
None of that is marketing. That's paying for something to point at.
Here's what this actually costs you
Every week without a consistent lead pipeline means your calendar depends on referrals and seasonality. A slow January. A dead August. You hire a tech in October and spend December wondering how to keep them busy.
Every missed call is a booked job that went to someone else. You were on a roof. The homeowner called. Nobody answered. They called the next contractor. That was a $4,200 HVAC job. It's gone.
Every month you wait is another month your competitor — the one with 200 Google reviews to your 40 — moves further ahead in local search. Reviews compound. Rankings compound. The gap between you and whoever shows up first in your market gets wider while you're on the job.
The national agencies raised their floors because the $500K–$2M contractor isn't worth their overhead. You're too small to justify their enterprise pricing model.
That's their problem. It doesn't have to be yours.
Why Boxi
Boxi Marketing is a Charlotte, NC agency built specifically for contractors in the $497 to $2,997 per month range. We serve HVAC companies, plumbers, roofers, and electricians in the $500K to $2M revenue range. That is the client we built the service around.
We're not a national platform with 4,000 clients. We're not charging $3,500/month for a dashboard you have to log into. We're not asking for a 12-month commitment before you've seen a single result.
Our prices are on the website. Right now. Before any call.
We also built something most agencies just talk about: AI search infrastructure. When someone asks ChatGPT "who's the best HVAC company near me," the answer comes from your reviews, your website, your directory listings. We set all of that up. It's included. Hook Agency charges $4,000/month for this service alone.
What full-service actually means at $497/month
Your phone gets answered.
Our AI receptionist picks up every call you miss — whether you're on a job or asleep. It answers questions, gives a quote range, and books the appointment. When you check your phone, the job is already on the calendar.
Your Google ranking moves.
We manage your Google Business Profile, build local citations, and generate reviews systematically. You go from 40 reviews to 80 to 130 — not because you ask every customer awkwardly in person, but because the follow-up happens automatically.
Your leads have a source.
Every call, every form fill, every booking — we track where it came from. Google Ads, organic search, AI search referral, referral. You know what's working. You don't need to read a 40-page report. You get one page, once a month, that tells you what your money did.
You show up in AI search.
45% of people now use ChatGPT, Perplexity, or Google AI to find local businesses. We structure your content, reviews, and website so you show up in those answers. It's not a future thing. It's how people are finding contractors right now.
Three tiers. All month-to-month.
No revenue minimum. Cancel with 30 days notice.
Starter
$497/mo
Businesses under $600K getting their first real marketing foundation.
- Google Business Profile management
- Review generation system
- Local SEO foundation
- Monthly reporting
Growth — Most Popular
$1,497/mo
$600K–$1.2M businesses ready to build a consistent pipeline.
- Everything in Starter
- Google Ads management
- AI Search Optimization (Hook Agency charges $4,000 standalone)
- Website SEO
- Blog content
Scale
$2,997/mo
$1.2M–$2M businesses that need everything running without touching it.
- Everything in Growth
- AI receptionist for missed call follow-up
- Reputation management at scale
- Full-funnel attribution
- Multi-channel campaign management
All prices on the pricing page before you talk to anyone.
If you're thinking...
"I've been burned by an agency before."
So has almost every contractor we talk to. Usually $1,200–$1,800/month for 6–12 months with no clear results and no explanation. We're month-to-month specifically because we don't want to keep your money if we're not delivering. Cancel anytime. 30 days notice.
"How do I know this is different?"
Our prices are on the website before you talk to us. Our reviews are on Google. Our site is structured for AI search — go ask ChatGPT "best contractor marketing agency Charlotte" and see what comes up. We use the same infrastructure for our clients.
"I can't afford to spend $497/month on something that might not work."
We get it. Book a free 30-minute call. We'll pull your Google Business Profile, run your AI visibility score, and show you specifically what's holding back your local ranking — before you spend a dollar. If we can't show you a specific problem and a specific fix, the call cost you nothing.
"I'm not sure I need the AI stuff."
You don't have to start with it. The $497 Starter plan is SEO and review generation — no AI receptionist, no AI Search Optimization. Get the foundation right first. We can add layers as results build.
Book a Free 30-Minute Call.
We'll pull your Google Business Profile, run your AI visibility score, and show you what's holding back your local ranking. No slides. No pitch. Specific answers.
Book Your Free Call →No credit card. No 12-month contract. Cancel with 30 days notice.
Not ready to talk? See the pricing page first.
See Pricing →Plans from $497/month. Month-to-month. No revenue minimum.
Who this isn't for
Boxi works best for contractors doing $300K to $2M in annual revenue who want a long-term marketing partner — not a one-month experiment.
If you're looking for quick lead volume at any cost (Angi, Thumbtack, or pay-per-lead), we're not the right fit. We build the pipeline, not rent it.
If you need someone who responds to your calls and emails within 24 hours and sends you one clear monthly report, that's us. If you need a 15-person enterprise team with weekly strategy sessions, call Scorpion.
Common questions
Does Boxi Marketing require a long-term contract?
No. All plans are month-to-month. Cancel with 30 days notice. No 12-month commitment required before you see a single result.
Is there a revenue minimum to work with Boxi Marketing?
No revenue minimum. Hook Agency requires $1M+ in annual business revenue. Scorpion requires similar qualification. Boxi Marketing serves contractors from $300K to $2M in annual revenue.
How much does Boxi Marketing cost?
Plans start at $497/month for the Starter tier (Google Business Profile management, review generation, local SEO). The Growth plan is $1,497/month and includes Google Ads and AI Search Optimization. The Scale plan is $2,997/month and adds the AI receptionist for missed call follow-up. All prices are on the website before you call.
What happened with Hook Agency's pricing?
In May 2026, Hook Agency raised their pricing floor from $1,500/month to $3,500/month and added a $1M+ annual revenue requirement. Contractors doing under seven figures were no longer their target customer. Scorpion was already at $3,500–$6,000/month with 12-month contracts.
What is AI Search Optimization and is it included?
AI Search Optimization is the process of structuring your business's online presence so that ChatGPT, Perplexity, and Google AI recommend you when someone asks a relevant local question. Hook Agency charges $4,000/month for this service standalone. Boxi includes it in the Growth plan at $1,497/month.
I've been burned by an agency before. Why is this different?
Boxi is month-to-month specifically because we don't want to keep your money if we're not delivering. Our prices are on the website before any call. Our reviews are on Google. Cancel anytime with 30 days notice.